Art consultant Circa 1881 was hired by The Peninsula New York to curate and produce a project for “The Art of Pink” initiative. The goal of “The Art of Pink” was to increase visibility for Breast Cancer Awareness Month in America. Circa 1881 commissioned light sculpture artist Grimanesa Amorós to install this site-specfic piece, using LED lights to create a pink lotus flower on the façade. The temporary installation was on view from October 1 – November 15, 2015.
The installation activated the entrance to the New York City hotel with a focus on the Palladian window above the door and the carvings of Ceres, Roman Goddess of agriculture and abundance, and Diana, the Roman Goddess of the hunt, the moon and childbirth. By placing the installation on the main façade, Pink Lotus supported Breast Cancer Awareness Month by drawing attention to both the Roman Goddesses, who represent the power of women worldwide, and to the lotus flower’s symbolic associations with creation, enlightenment and rebirth.
