Multimedia Sculpture | Fashion

PRITCH

LUMINA | London, UK 2024

PRITCH LONDON, a fashion label known for its commitment to quality craftsmanship, joins forces with GRIMANESA AMOROS, an artist celebrated for her transformative light sculptures. Together, they push the boundaries of fashion, creating a collection that transcends mere clothing, inviting wearers to embrace the art of metamorphosis. This groundbreaking collaboration introduces two extraordinary sculptural fashion pieces, each a unique wearable artwork seamlessly blending handcrafted leather and programmed LED lighting sequences. A fusion of tradition and innovation, this collaboration transcends the boundaries of conventional fashion by uniting classic materials with cutting-edge technology. The marriage of genuine handcrafted leather and dynamic LED lighting creates a dualistic product— ageless, yet provocative. The juxtaposition of these elements results in a collection that symbolizes metamorphosis and invites wearers to embark on a journey of visual revelation. Drawing inspiration from the metamorphic moments found in the life cycle of butterflies, the garments mirror the wearer’s movements, evolving like a living organism. communicate desire and danger through the clothing they don.

More information to be released soon…