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LUVINA

2024

LUVINA, 2024, London, UK
In collaboration with PRITCH

PRITCH LONDON, a fashion label known for its commitment to quality craftsmanship, joins forces with GRIMANESA AMOROS, an artist celebrated for her transformative light sculptures. Together, they push the boundaries of fashion, creating a collection that transcends mere clothing, inviting wearers to embrace the art of metamorphosis. This groundbreaking collaboration introduces two extraordinary sculptural fashion pieces, each a unique wearable artwork seamlessly blending handcrafted leather and programmed LED lighting sequences. A fusion of tradition and innovation, this collaboration transcends the boundaries of conventional fashion by uniting classic materials with cutting-edge technology. The marriage of genuine handcrafted leather and dynamic LED lighting creates a dualistic product— ageless, yet provocative. The juxtaposition of these elements results in a collection that symbolizes metamorphosis and invites wearers to embark on a journey of visual revelation. Drawing inspiration from the metamorphic moments found in the life cycle of butterflies, the garments mirror the wearer’s movements, evolving like a living organism. communicate desire and danger through the clothing they don.

LUVINA, wearable art in leather and LED lighting by Grimanesa Amorós and PRITCH London, 2024.
Grimanesa Amoros video thumbnail for LUVINA