Art Asset Class
From Lover to Buyer 2026 | NY Art Week
Moderator:
Aza Benyatov, Founder of Art Asset Class
The From Lover to Buyer symposium at NY Art Week gathered artists, collectors, and people working across art, culture, and business to talk about what art is really worth. Not just its price, but its emotional pull, its cultural weight, and its place in how people build and think about wealth.
Grimanesa Amorós spoke in the session The Impact of Art: Space, Impact, and Strategy, in conversation with Art Asset Class founder Aza Benyatov. They discussed her large-scale light installations and how they reach beyond the artwork itself, activating public spaces, changing how people see them, and leaving a real emotional, cultural, and economic mark on the cities and institutions that host them. The conversation also looked at how her immersive work lives in several worlds at once, as art, as a public intervention, and as a cultural asset that sits where artistic vision meets architecture and investment.
