New York Real Estate Journal – The Peninsula New York presents Amorós’ Pink Lotus in honor of Breast Cancer Awareness Month
By The New York Real Estate Journal, October 23, 2015 – New York City
New York, NY — On October 1, The Peninsula New York presents PINK LOTUS, a large-scale light installation sculpture by noted interdisciplinary Peruvian artist Grimanesa Amorós, in honor of Breast Cancer Awareness Month. The installation, exclusively curated for The Peninsula New York by Circa 1881, is part of the brand’s global “The Art of Pink” charitable program, with Peninsula hotels around the world partnering with artists to help raise both funds and awareness for the fight against breast cancer. The Peninsula New York supports SHARE, a nationwide community that offers support, information, and the benefit of experience to women diagnosed with breast and ovarian cancers.
PINK LOTUS will be on view at The Peninsula New York from October 1 to November 15. In keeping with the initiative’s “pink” theme, Amorós has used LED lights to create a pink lotus flower that highlights The Peninsula New York’s landmark Beaux-Arts façade. The installation activates the entrance of the hotel on 55th Street and Fifth Avenue, with a focus on the large Palladian window and the carvings of Ceres, Roman Goddess of agriculture and abundance, and Diana, Roman Goddess of the hunt, the moon, and childbirth.
By placing the installation on the main façade, Amorós is supporting Breast Cancer Awareness Month by drawing attention to both the Roman Goddesses—who represent the power of women worldwide—and the lotus flower’s symbolic associations with creation, enlightenment, and rebirth. As in all of her work, Amorós’ PINK LOTUS creates a dialogue with the existing architecture and history of the site. The dramatic composition offers a unique visual experience through the use of LED lighting. The beauty and spiritual symbolism of the lotus flower are sure to make PINK LOTUS one of the highlights of The Art of Pink.
Limited edition PINK LOTUS tote bags, exclusively designed by Amorós, can be purchased at The Peninsula New York for $40, with all proceeds benefiting SHARE. On October 27, 2015, Amorós will give an art talk on PINK LOTUS from 6:00–7:00 PM at The Peninsula New York. The event is open to the public. For more information, visit www.peninsula.com/newyork.
Additionally, the hotel is once again supporting Peninsula in Pink with a collection of initiatives including Gotham Lounge’s Pink Afternoon Tea and a bespoke cocktail called the “Pink Lotus,” available at all dining outlets throughout October. Guests can also enjoy a range of specialty pink packages at The Peninsula Spa, including a Touch of Pink manicure, pink body scrubs, massages, facials, and more.
About The Peninsula New York
The Peninsula New York is ideally located on Fifth Avenue and 55th Street in the heart of New York City’s most prestigious shopping, cultural, and business neighborhood—Midtown Manhattan. A 23-story, 1905 landmark building, The Peninsula New York features 235 spacious and luxurious guest rooms and suites decorated in a classic contemporary style with art nouveau accents.
About The Art of Pink
Breast cancer is the most prevalent cancer among women and the second-most common cancer in the world today, accounting for one in 10 of all new cancers diagnosed worldwide and nearly one in four female cancer cases. With these statistics in mind, The Peninsula Hotels launched the Peninsula in Pink charitable initiative in 2010. In 2015, the initiative took on an artistic focus and was retitled The Art of Pink. Each hotel showcases pink-themed artworks in collaboration with acclaimed artists and galleries, alongside Pink Afternoon Tea, spa treatments, and cocktails—with a portion of proceeds donated to local charities. A pink ribbon pin, designed exclusively for Breast Cancer Awareness Month, is worn by hotel staff and available for sale at each location.
About Grimanesa Amorós
Grimanesa Amorós was born in Lima, Peru, and lives and works in New York City. She is an interdisciplinary artist with deep interests in social history, scientific research, and critical theory—all of which influence her work. Her creative process is organic and instinctive, and her intuitive relationship with technology is a signature element of her practice. Amorós incorporates sculpture, video, lighting, and technology to create site-specific light installations that engage with architecture and foster community. Her large-scale light-based works, often inspired by Peruvian cultural legacies, have been exhibited across the United States, Europe, Asia, the Middle East, and Latin America.
About SHARE
SHARE is a nationwide community offering support, information, and peer-to-peer resources for women diagnosed with breast and ovarian cancers, as well as their caregivers. Services include a helpline staffed by survivors, support groups, and seminars on treatment and life with cancer. Through SHARE, the power of community helps renew hope.
About The Hongkong and Shanghai Hotels, Limited (HSH)
Incorporated in 1866 and listed on the Hong Kong Stock Exchange (00045), The Hongkong and Shanghai Hotels, Limited is the parent company of a group involved in the ownership, development, and management of luxury hotels and premium commercial and residential properties in Asia, the U.S., and Europe. The Peninsula Hotels portfolio includes properties in Hong Kong, Shanghai, Beijing, Tokyo, Bangkok, Manila, New York, Chicago, Beverly Hills, and Paris. New developments are underway in London and Yangon. The Group’s real estate portfolio includes The Repulse Bay Complex, The Peak Tower, and St. John’s Building in Hong Kong; The Landmark in Ho Chi Minh City; 1–5 Grosvenor Place in London; and 21 avenue Kléber in Paris. Its clubs and services include The Peak Tram in Hong Kong, Thai Country Club in Bangkok, Quail Lodge & Golf Club in Carmel, California, Peninsula Clubs and Consultancy Services, Peninsula Merchandising, and Tai Pan Laundry in Hong Kong.